Dr. Sternberg's Plastic Surgery Blog Site

Dr. Sternberg's Plastic Surgery Blog Site
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Sunday, August 23, 2009

What I learned during my first two weeks

Starting a practice is not easy.  Okay, everyone knows that, but here are some key issues I have learned that may make someone else's life a bit easier:

1.  Hire a motivated, hardworking and efficient person as your first employee ==> Lucked out on that one, Robin McBride is my nurse and she has gone well above and beyond my expectations.  My suggestion would be not to hire someone straight out of nursing school, but instead, experience really matters at the beginning.

2.  Insurance companies do not have your best interest in mind!  This is an understatement.  You will be smart to call the insurance companies you are contracting with at least 3x weekly.  They loose information, get things wrong, and frankly, don't really care about you.  Don't let them get you upset, just stay on them.

3.  Spend time, effort, and money to meet and impress your referral docs.  Let them know what you do and what services a plastic surgeon provides.  The misconception that all we do is cosmetic and we don't except insurance is widespread.  Take your time to educate referring physicians about cancer reconstruction, pediatric cases, breast reductions, burn management, trauma, etc.

That's it for now.... Stay tuned for more advice, wisdom, and keep up with me.

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1 comment:

  1. A new business is always hard to start, you just need patience.

    ReplyDelete