Popular medical sun screens get national exposure in Advertising

Sunscreen is so important during the summer
months and all year long! We carry several
very effective brands of medical grade sun
protection that will make your skin feel smooth
and keep you safe from the sun.  Come for a skin
analysis and discussion about skin care and health with our aesthetician, Heather Fallon. Call to schedule your appointment.

How long will Breast Implants last?

While breast implants do not come with an expiration date, they will also not last forever.

The lifespan of breast implants varies based on a number of individual factors, although many reports indicate that breast implants can last longer than 15 years without requiring replacement. Following your breast augmentation with Jacksonville, Florida, plastic surgeons, Dr. Erez Sternberg or Dr. Hollie Hickman, we will stay in touch with you over the years and usually schedule yearly follow up consultations just to see how you are loving your implants.

Although many women have reported maintaining healthy breast implants for upward of 20 years without complications or the need for revision, regular check-ups are recommended after you have undergone breast augmentation to monitor the position of the breast implants and ensure they remain intact.

At a certain point, the potential need for breast implant replacement increases. Revision procedures commonly focus on:

• Changes related to aging that affect your breast implants, such as sagging breasts
• Eventual rippling, wrinkling or folding of your breast implants, which occurs more frequently with saline breast implants
• Breast implant rupture, which is more common with saline breast implants
• Hardening of the breast or capsular contracture

If you live in the Jacksonville, Florida, area and would like to learn more about breast augmentation and breast implant options, please contact TruYou Plastic Surgery to schedule your consultation with our board-certified plastic surgeons.

Check out the specials this month

Follow the link to the TruYou specials page to check out this months special deals.
http://www.truyoujax.com/specials

Melanoma Rates on the Rise Among Young Adults

The incidence of melanoma has increased dramatically among people younger than 40, and young women in their 20s and 30s are the hardest hit, Mayo Clinic researchers report in the April issue of Mayo Clinic Proceedings.
Dermatologist Jerry Brewer, MD, and colleagues culled data from the Rochester Epidemiology Project for first-time diagnoses of melanoma in patients who were aged 18 to 39 from 1970 to 2009. They found that melanoma rates increased eightfold among young women and fourfold among young men.
Exactly why rates are on the rise is not 100% clear, but the researchers speculate that the use of indoor tanning beds is likely a key culprit. "A recent study reported that people who use indoor tanning beds frequently are 74% more likely to develop melanoma, and we know young women are more likely to use them than young men," Brewer says in a press release. "The results of this study emphasize the importance of active interventions to decrease risk factors for skin cancer and, in particular, to continue to alert young women that indoor tanning has carcinogenic effects that increase the risk of melanoma."

May is Skin Cancer awareness month and our surgeons are ready to remove and biopsy skin lesions that you may be worried about.  What should you look for? Any new colored (black, brown) lesion or mole that is growing, scarring, changing color, or scaly should raise your concern. Biopsies are covered under insurance and are performed at our office. Always see a dermatologist yearly for a full body exam in addition to being seen at our office. Many of our patients come from referring dermatologist in the local area.  These are two practices near our office that would be happy to see you:

First Coast Dermatology

Jaxdermatology

Chins are In!

"Chinplants," i.e., surgical procedures that enhance and define the chin line, increased 71 percent between 2010 and 2011, outdoing breast augmentation, liposuction and even Botox, which increased a mere five percent between 2010 and 2011, according to new statistics released by the American Society of Plastic Surgeons.
"Having a strong chin is not something you can gain via diet or exercise," says Dr. Darrick Antell, a Manhattan plastic surgeon and clinical professor of surgery at Columbia University. "You're either born with it or you see a surgeon to improve it."
The procedure is now popular with both men and women, with nearly 21,000 Americans opting for the operation last year alone, the ASPS reports.
Experts point to a handful of reasons for the rise in chinplants.

TODAY

Chinspiration? More people are turning to plastic surgery to achieve a strong-jawed look like Jennifer Aniston (whose shapely chin is all natural).

"The biggest jump was in people over 40 which is the point where people are bridging the gap between youthfulness and middle age," says Antell. "They're getting loose skin under the jaw line and a chin implant can make an immediate improvement."
At TruYou plastic surgery, our surgeons can discuss chin implants with you during your complimentary consultation. [link id='53'] are made of solid silicone and can be placed through small incisions on the face or under your jaw.

Plastic Surgery for Couples

The Los Angeles Times reports, "Men are often initially introduced (to plastic surgery) when they come in with their wives, who are looking at having this or that done. When the husband is in there, he sees some of the information, and then he sort of gets interested. Then, when the wife comes in for a postoperation appointment, we'll talk about his eyes or neck."
Lipoplasty is enormously popular for both men and women. In 2011, more than 300,000 lipoplastys were performed in the United States, surpassing [link id='86'] as the most popular cosmetic surgical procedure for the first time since 2008, according to the American Society of Aesthetic Plastic Surgery.
But although coupled men and women may have their procedures done around the same time, what they're having done may differ. The most common areas of men's lipoplasty are the abdomen, chest and chin. For women, it's all over.
Rounding out the list of top anti-aging cosmetic surgical procedures for women are [link id='112'] and cosmetic [link id='45']. For men, it's [link id='45'] and [link id='127'], or male breast reduction, according to the ASAPS.
If cosmetic surgery is, to some extent, about keeping up with the Joneses, there's no more important Jones than a spouse. Psychologically, there's just something unsettling about a man and a wife who are aging out of sync.

Relax, Smooth your skin, treat acne breakouts

WANT YOUR FIRST MICROPEEL FREE? ($125 value)

SkinCeutical MicroPeels are affordable and effective, targeting hyperpigmentation, photo aging and acne.  These in-office epidermal peels are a non-invasive way to immediately resurface and improve the health of your skin with no downtime.  You can receive your first MicroPeel for FREE with the purchase of a customized product regimen.  Each customized regimen includes:  1 Cleanser, 1 Sunscreen and 1 Anti-aging or Corrective product.  (Cannot be combined with any other discount or coupon.  Limit one time use.  Regimen purchase requirements must be met.)

Facials, MicroPeels, and Dermaplaning 

The Forgotten Temples - a great place for fillers

Sculptra is injected into areas of volume loss

The role of volume augmentation for facial rejuvenation will continue to progress as our knowledge and insight into facial anatomy, aging, beauty, and aesthetic harmony continue to mature. Soft-tissue augmentation has been used with positive results for some time, but the focus within the facial aesthetic community, as a whole, of where to place volume has certainly changed and expanded. With experience, we continue to recognize that filling just a wrinkle or nasolabial fold, for example, can help or, better yet, appease a patient's concern, but true facial rejuvenation, with harmony, requires a more thoughtful scope of evaluation and an expanded treatment philosophy.

TREATING THE HOLLOW TEMPLES

The hollow temple is an area often overlooked by patients and practitioners alike. Once pointed out, the expression is one of surprise for not recognizing this obvious "problem" before. Or if previously known, hairstyles have commonly been changed or altered to conceal the area. The lack of fullness within the temple area can be due to a relatively deep temporal fossa, a hypoplastic temporalis muscle, or an atrophied adipose tissue layer.

Most temples do have a slight concavity, but too much concavity (or convexity) disrupts the frame or silhouette of the face. The hollowness also exposes the superior-lateral orbital ridge and zygomatic arch, which are features deemed less attractive and associated with aging and/or poor health. Consequently, the aim in treating the hollow temple is to provide a better overall shape to the face and a smooth transition from the peri-orbital area to the temporal hairline.

At TruYou Plastic Surgery, Dr. Sternberg uses the specialized filler, Sculptra, to treat this area and other areas of significant volume loss in the face.  The most common being around the cheeks, temples and along the jawline. Come in for a free consultation and exam to see if this would work for you.

Next Wave of Breast Implants May Be Able to Fight Cancer or Infections

Forget gummy bear implants (the newest breast implants that could hit the market by the end of this year).  "Gummy bear" implants also known as "form stable" breast implants are a more solid state of silicone and hold the tear-drop shape of the breast better.  This could further improve breast aesthetics and form especially in the breast reconstruction patient's.

However, researchers are currently working on even the next wave of breast implants which may do more than boost breast size; they may actually be able to detect and destroy breast cancer cells.

Sound far-fetched? It may not be all that far off:

Researchers at Brown University in Providence, RI, have created an implant that may deter breast cancer cell regrowth. The new implant is composed of a common polymer. It is modified at the nanoscale to cause a reduction in the blood-vessel architecture that breast cancer tumors depend upon while recruiting healthy blood vessel cells for breast tissue. Their findings appear in the journal Nanotechnology.

In a related discovery, a team of researchers out of the University of Akron in Akron, Ohio, received $100,000 in seed in seed money via “GE healthymagination Cancer Challenge.” They are creating implants and tissue expanders for breast reconstruction after cancer that are embedded with pharmaceutical agents. The new devices could be expected to help fight infection, reduce inflammation, and possibly even target and destroy stray cancer cells.

At TruYou Plastic Surgery, we are constantly reading the literature and staying on top of emerging technologies such as these.  We are committed to our patient's safety and well being.

Dr. Sternberg & Dr. Hickman

Selecting the best implants is extremely important

Happy holidays

We want to wish everyone a very happy Easter and a happy Passover from all of us at TruYou Plastic surgery.